18 Oct Men on the “Brotox” Trend
Injectables like Botox and dermal fillers continue to increase in popularity—and the demographic that’s really loving injectables are men. Medical day spas around the world have been reporting an increased demand for injectables to such an intense degree that there’s now a new term for men who get Botox: Brotox. Whether you love or hate the term, it’s clear that men have become a competitive consumers for the beloved injectable that stops wrinkles and lines in their tracks. Parson Skin Center has also seen this trend surging in the past couple of years with more and more men opting to turn back the clock.
Botox has been around for decades. This neurotoxic protein is used for both medical and cosmetic reasons. In fact, Botox is so popular that it’s now used as an overall industry term (for example, someone might get Dysport but in casual conversation might say they got “Botox.” Botox has now become the leading cosmetic procedure for men with nearly half a million men getting the injectable every year. That’s over a 400% increase since 2000, as reported by the American Society of Plastic Surgeons.
Brotox Gains
Experts agree that men will only continue to request Botox as it becomes more socially acceptable—and as men realize the benefits after trying it out. Social media has played a role in “normalizing” Botox, and Generation Z has been phenomenal in dismantling gender binaries, stereotypes, and making it permissible for men to care about their appearance.
There’s also the reality, regardless of gender, that most of us have spent the past 18 months staring at ourselves on a screen. Prior to the pandemic, many men didn’t spend a lot of time analyzing themselves in the mirror. This is part of what has fed the spike in overall cosmetic procedures, treatments, and plastic surgeries since the beginning of the COVID-19 pandemic. Add in the stress that’s bound to happen in pandemic life and everyone (men included) might be noticing that they look more tired and older than they did 18 months ago. Cue Brotox, the fast and easy tool to freeze lines and wrinkles.
Added Brotox Benefits
Just like with women, there are perks to Botox beyond addressing wrinkles. It can be used to achieve a very subtle lift to the eyebrows. It’s also a fantastic option for stopping excessive sweating. Botox has long been used to prevent and reduce migraines. None of these issues are gender-specific. In fact, excessive sweating is typically reported more by men than women. Although women get more migraines than men, it’s understandable that migraines are on the rise across the board since COVID began.
Gone are the days when men would slyly get Botox and offer up the excuse that their girlfriend, wife, or partner made them do it. Now, couples often make appointments together to get their Botox fix. Plus, work flexibility has also allowed more men to simply have the time to make appointments. Working from home definitely has some benefits, and flexibility for many is a big one. Botox has always been a quick lunchtime procedure, but now it’s easier to squeeze into schedules.
The New Healthy
There once was a time when it was thought that men naturally aged well. However, health and wellness are inherently tied to athletics and training. Strength is equated to youth, and many industries are (for better or worse) prioritizing the confidence and dedication of youth when it comes to hiring and promotions. This has been especially prevalent in Silicon Valley. In short, men are starting to experience what women lived for years: when you appear younger, there are benefits.
The “older and wiser” reality is still there, but why not also look younger and healthier as you gain life experience? In some ways, the gender playing fields are being leveled. Men are having to compete on social media, whether it’s for professional gain or romantic relationships, and looking more youthful and healthier can help.
There are some differences with Brotox, though. Men naturally have muscles that are thicker, so they often need more Botox units than women. Trusting an expert injector is the best way to get natural-looking results you’ll love with no downtime. Contact Parson Skin Center today to book your Brotox or Botox appointment. Call the office or, for the quickest response, simply complete the online contact form.